Our very own snack-food powerhouse, Tastykake, announced today that it might merge with another company or sell itself, thanks to miserable finances.
It's a shock to the system, isn't it? Like the shock you'd get from washing down a pack of Peanut Butter Kandy Kakes with a bottle of Jolt?
The company 's move to the Navy Yard was supposed to bolster Tasty's bottom line by improving production efficiency. But CEO Charlie Pizzi says that commodity costs - you know, flour and eggs and such - are higher. Plus the company's biggest buyer is in Chapter 11 and not purchasing as many krimpets, cakes and pies as it used to.
Folks I know say sales are off because Tastykakes just aren't as good as they used to be. I haven't recently purchased anything other than Krimpets (do NOT get between me and that butterscotch icing...), so I'm dying to hear your thoughts about Philly's home-grown junk-food company.
What do you think of Tastykakes these days? The ingredients, the taste, the packaging, the overall quality - anything at all having to do with the quintessential Philly experience of inhaling a locally baked combination of sugar and fatty goodness?
From a customer's point of view, what do you think Tastykake can do to save itself?