Lana Del Rey new face of H&M

Summertime Sadness is one song Lana Del Rey should not be crooning.

Coming off a hot year with the release of her Born to Die album, the indie singer/songwriter has taken her past experiences as Elizabeth Woolridge and launched her career as international artist Lana Del Rey. With her haunting voice, dramatic physical features, and controversial allure, Del Rey was bred for fashion editorials.

Lana Del Rey fronts H&M's fall 2012 ad campaign. (Photo courtesy of H&M)

On Monday, H&M confirmed that the 26-year-old is the global face of the Swedish retailer's autumn/winter ad campaign. The photos were shot by Inez van Lamsweerde and Vinoodh Matadin, and a short film of the singer performing a "Blue Velvet" cover is set for its debut on September 19 on Although this is Del Rey's first modeling gig, it is not her first foray into fashion.

The chanteuse signed with NEXT Model's talent division earlier this year alongside Solange Knowles. Mulberry named a handbag after her dubbed, The Del Rey, which became an instant hit for the British luxury goods brand. In March, she landed her first Vogue cover-albeit Vogue UK- for which the publication received plenty of criticism.

Check out a promo image of the singer to the left.