After months of teasing the Jason Wu for Target collection piece-by-piece, Target finally released the line's much-anticipated, complete look book on Tuesday.
We must admit- the poplin dresses, boxy purses, and all-around gamine-chic pieces do not disappoint. Wu told WWD in October that he was excited about creating an affordable womenswear line. By doing so, Wu said that it would allow him to "reach a wider audience and bring my designs to people who may not have been able to purchase them before."
In this exclusive collection, Wu is clearly designing for the everyday woman, but he still stays true to his design principles. We're already eyeing the vast majority of the line, and project that it will go faster than Missoni for Target.
It debuts on Feb. 5. Check it out (with prices), below.