Wednesday, August 20, 2014
Inquirer Daily News

Chesco historical society seeks to increase popularity and audience

CHESTER COUNTY

Historical society seeks to increase popularity and audience

WEST CHESTER The Chester County Historical Society received a $30,650 grant from the William Penn Foundation to find ways to attract new audiences, which may include considering a name change, the society announced this week.

The society said people often say the organization should change its name and the names of its buildings because not everyone understands what it does. The society will study whether changing its title and branding makes sense.

The West Chester-based marketing firm 20/10 Solutions will work with the society to find out what people expect to learn from the society, which preserves artifacts related to the history of Southeastern Pennsylvania. The two organizations will use focus groups, surveys, and best-practice research.

"We hope our assistance will ultimately bring more visitors through their doors to witness the amazing collection and understand the roles Chester County's residents have played in the history of the United States," Joe Warner, president of 20/10 Solutions, said in a statement. - Michaelle Bond

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