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A lesson in finding one's outer Kardashian

PASADENA, Calif. - They were all trying to look like her, with fake tans, fake eyelashes, fake hair. This was their chance - the hundreds of young women who had traveled from places such as Ecuador, Sweden, Abu Dhabi - to see her, take a selfie with her, impress her: Kim Kardashian.

Makeup artist Mario Dedivanovic at work on Kim Kardashian during a workshop for the public in Pasadena, Calif., on July 25. (Barbara Davidson / Los Angeles Times)
Makeup artist Mario Dedivanovic at work on Kim Kardashian during a workshop for the public in Pasadena, Calif., on July 25. (Barbara Davidson / Los Angeles Times)Read more

PASADENA, Calif. - They were all trying to look like her, with fake tans, fake eyelashes, fake hair. This was their chance - the hundreds of young women who had traveled from places such as Ecuador, Sweden, Abu Dhabi - to see her, take a selfie with her, impress her: Kim Kardashian.

Some of her fans had shelled out thousands of dollars to be in Pasadena, Calif., where the 34-year-old and one of her favorite makeup artists, Mario Dedivanovic, put on a master class July 25 to reveal how the TV reality star attains her sought-after look. The cheapest tickets went for $299.99, but the most coveted seats sold for $999.99 and came with platinum wristbands, which promised guests a pricey gift bag and a picture with Kardashian and Dedivanovic.

Lined up outside the Civic Auditorium, attendees looked like they were ready to hit the Sunset Strip. It was noon and 80 degrees, but still there were Louboutins, trench coats, Celine handbags. Notebooks were at the ready, to be filled during the four-hour seminar with tips on strobing and baking and contouring.

Contouring in particular has become Dedivanovic's trademark. It's a technique that helps define facial structure - think really defined cheekbones - through the use of bronzer and highlighting. Dedivanovic often posts photos to his 1.3 million Instagram followers of Kardashian mid-contour, with brown lines streaked across her cheeks and nose and jawline.

Kardashian was barefaced when she emerged on stage, dressed in a tight-fitting black maxi dress that accentuated her swelling abdomen. (She recently announced she is expecting her second child, a boy, with husband Kanye West.)

"How flawless is she with no makeup on?" Dedivanovic asked the crowd - which included actress Ashley Tisdale (also a Dedivanovic client) and brow guru Anastasia Soare - before popping a mint into his mouth and sanitizing his hands.

"It's way better with makeup," Kardashian said. "But I love, love makeup."

Indeed, Kardashian's affinity for glam is well-documented. She often talks about how her father bought her a ticket to a makeup class when she was 14 because she was so obsessed with beauty. She and her sisters, Kourtney and Khloe, have their own makeup and hair product lines. And she often posts photos of herself on Instagram trying out new looks and crediting her glam team, including Dedivanovic, who have since become minor celebrities in their own rights.

Kardashian participated in the workshop as a favor to Dedivanovic, with whom she has worked for eight years - meaning she did not receive a cut of the profits. But she seemed to genuinely enjoy getting her makeup done and discussing the process, which went like this: moisturizer, brows, foundation, eye shadow, concealer, eyeliner, mascara, more eye shadow, fake lashes, contouring, lips.

Kardashian is used to wearing a lot of makeup, and she said she likes how long-lasting Dedivanovic's techniques are. His work stays on so well, Kardashian said, that sometimes she'll sleep on a black satin pillowcase in her eye makeup.

"You just have to try to sleep as gently as possible, keep your eye makeup, and then redo your foundation," she advised. "If I sleep on a plane, I'll go in the bathroom before I get off to make sure my lashes aren't all weird and crunched up on one side."

Dedivanovic shared plenty of specific tips: Don't forget to put foundation on your client's ears. Put a cream eye shadow on before powder eye shadow for a longer-lasting effect. Make small eyes look bigger by putting a creamy shade on the inner lids.

But the audience most seemed to enjoy the interplay between Dedivanovic and Kardashian, who said she likes working with him because he respects her personal space.

After Kardashian's look was finally completed, an assistant rushed over to hand her a digital camera so she could take a selfie. And then came the most important question of all:

"Kim!" a woman shouted from the audience. "What camera is that?"

"It is discontinued," she said. "I need to ask them to make it again. This is how it makes all of [my] pictures so flawless."