Taylor Swift is back and grittier than ever, but judging from the reaction on social media, many fans aren’t buying it.
Swift, 27, on Thursday released “Look What You Made Me Do,” her first album single since the release of 1989 in 2014. A song that takes the Berks County native’s music in a somewhat darker direction, the track features Swift telling listeners that the “old Taylor can’t come to the phone right now … ’cause she’s dead.”
The track, which features sampling of Right Said Fred’s 1991 “I’m Too Sexy,” is the first single from Swift’s sixth album, Reputation, out Nov. 10. Both the single and album announcement serve as follow-ups to Swift’s recent blackout of her social media profiles.
— Taylor Swift (@taylorswift13) August 23, 2017
Clocking in at 3½ minutes, the song’s lyrics detail Swift’s attitude toward detractors, and promises that “you’ll all get yours.” Swift also dropped teaser images for an accompanying video that is set to premiere this weekend at the MTV Video Music Awards at 8 p.m. Sunday.
“I got smarter, I got harder in the nick of time / Honey, I rose up from the dead, I do it all the time,” Swift sings. “I’ve got a list of names and yours is in red underlined / I check it once, then I check it twice.”
However many times Swift checks her list, though, the reaction to the track as been decidedly “mixed,” as Billboard puts it. Looking at social media, that mix mostly went one way:
“Okay ladies now let’s gentrification.” pic.twitter.com/B8xL0oxrKl
— Kar L. Stine (@karyewest) August 25, 2017
i don’t think there’s been a piece of comedy in the last ten years that is funnier than taylor swift’s new single and edgy rebrand pic.twitter.com/Wk41n7iVKE
— demi adejuyigbe (@electrolemon) August 25, 2017
Spare a thought for the Taylor Swift superfans that have to defiantly pretend this new song is amazing
— Patrick Monahan (@pattymo) August 25, 2017
Taylor Swift is trying to become a Gluten Free Beyoncé pic.twitter.com/4jpioDI2LU
— LIL DURAG DONDADA (@TGRAVY336) August 25, 2017
is the thing we made her do “vote for trump”
— J. Escobedo Shepherd (@jawnita) August 25, 2017
— Nash Nashy (@NASHterpiece) August 25, 2017
log me off pic.twitter.com/cF9E0kPb4X
— darcie (@333333333433333) August 25, 2017
imagine being the person on the phone when taylor is like “the old Taylor is dead” lmao ok girl I’m just delivering your Seamless order
— JuanPa (@jpbrammer) August 25, 2017
Taylor Swift out here looking like Freebirds-era DDP pic.twitter.com/dvpfQCxW06
— Brandon Stroud (@MrBrandonStroud) August 25, 2017
RIP Taylor Swift I guess, I don’t know him but my white friends seem affected so I’m sorry for your loss.
— Ronald Funches (@RonFunches) August 25, 2017
congrats to Taylor Swift on her debut of a mediocre Peaches impression
— backwash surfer (@rachelmillman) August 25, 2017
— Chase Holfelder (@chaseholfelder) August 25, 2017
ooh look what you made me do pic.twitter.com/WcF8R2pJDQ
— Alp Ozcelik (@alplicable) August 25, 2017
“look what you made me do” is literally the perfect title to a taylor swift song. in her mind never at fault, always the victim.
— َ (@bieberblaze) August 25, 2017
I can already foresee Taylor Swift’s new song used in the opening credits of a show with an all white cast that uses hair color as diversity
— Dewayne Perkins (@DewaynePerkins) August 25, 2017
Despite the negative reactions online, some Swifities have responded to the new single well:
Taylor Swift’s new single is flaming hot 🔥🔥🔥
— Brendan Wilkinson (@brendanpw98) August 25, 2017
Look, I’ve been trying really hard not to like Taylor Swift but she keeps dropping bops and I don’t appreciate it.
— Not Chuck (@madchazz) August 25, 2017
I am a taylor swift defender til I die. The song bangs. Bye h8erz
— Brichael Fassbendhey (@90yehafnairb) August 25, 2017
listen taylor swift’s new song is objectively terrible and i love it
— Julie ₵ (@jacottonball) August 25, 2017
i really love taylor swift & no one can change my mind
— trinity (@trinmcnicholas) August 25, 2017
Where Swift’s gritty reboot goes in the future is anybody’s guess, but it looks like we’re in for a darker Taylor from here on out. Check out the lyrics video for “Look What You Made Me Do” ahead of the official clip’s weekend premiere below: