Will and Jada count their blessings, First Lady and Rachael Ray fire up the grill, Neil Gaiman goes viral

How many times does a celeb couple need to make a PR circus show of their marriage to allay consumer doubts?

Will Smith and Jada Pinkett Smith have made a profession of it. In their latest marketing putsch, in support of Men in Black 3, the duo tell People they are counting the days to their 15th wedding anniversary in December with such joy as hasn't been seen since before Adam and Eve discovered underwear.

"We make the effort to always put the family first," says Will. The Overbrook High School hero is dad to Trey, 19, Jaden, 13, and Willow, 11.

"I'm so lucky to have someone like Jada. … She is just absolutely hardcore, like she absolutely is unfazed by the weight and the pressures of life. … I just love that about her."

First lady Michelle Obama will fire up the grill and help Rachael Ray whip up some "healthy dipping sauces to pair with grilled veggies" on Ray's show, set to air Thursday (locally at 10 a.m. on 6ABC).

On the show, Obama discloses her secret talent. "I can hula-hoop forever," she says.

She also speaks about her passion for Beyonce's music — she took her daughters, Malia, 13, and Sasha, 10, to B's concert Saturday in Atlantic City.

"Beyonce's my girl," Obama says. "Love her to death, and I just put 'I Was Here' [on my iPod] … [It] is sort of like my pump-up anthem. It's all about, you know, what kind of legacy she wants to leave."

Just as the Philadelphia Orchestra was boarding its flight to China on Monday for a 10-day residency, the New York Times reported in a piece about a new wave of Chinese nationalism that the orchestra "has been dismayed to find many of its Chinese corporate sponsors inexplicably backing out at the last minute."

Not true, says an orchestra spokeswoman, e-mailing from Beijing: "Our residency and tour has attracted the most number of sponsors we've signed in recent history for an international tour — seven sponsors, with one additional one still under negotiation, a common practice here in China. … I can assure you that the eagerness with which the sponsors are approaching all of our activities is quite incredible." E-mails to the New York Times weren't answered by press time.

The heretefore unnamed photog who claimed he was assaulted by that bloodthirsty devil spawn metalhead Justin Bieber is shocked by reports he's after the Bieb's money. Jose Sarros filed a battery complaint with police claiming the Biebster, 18, hit him in the face Sunday at a Calabasas, Calif., mall in front of the BiebLover, Selena Gomez, 19. "The report that I spoke to a lawyer is a lie," says Sarros, a karate black belt holder. But he does hint he may retain a lawyer eventually.

An online video of novelist and The Sandman demiurge Neil Gaiman's commencement address Thursday at the University of the Arts in Philly went viral over the weekend, amassing 300,000 views, while more than half a dozen national media outlets extolled the speech as one of the hottest this graduating season. "The one thing that you have that nobody else has is you: your voice, your mind, your story, your vision," NG told the 526 graduates. "So write and draw and dance and play as only you can. … Leave the world more interesting for your being here." See it at www.uarts.edu/neil-gaiman-keynote-address.

Dr. Quinn, Medicine Woman's Jane Seymour, 61, will make two appearances Friday (7 to 9 p.m.) and Saturday (5 to 8 p.m.) at the Wentworth Gallery at the Court at King of Prussia, which has a joint exhibition of artworks by the actor and her son, Sean Flynn. Info: 610-337-8988 or www.wentworthgallery.com.

Newlywed billionaires Mark Zuckerberg and Priscilla Chan took in the awe-inspiring Michelangelo's Sistine Chapel graffito The Creation of Adam. Wonder how many Facebook shares it'll take to buy it. … Phillip Phillips is too ill to undergo his scheduled kidney surgery. TMZ says The American Idol sweetie's congenital kidney condition is taking a back seat to a raging sinus infection and fever. … It's an election year, the left and the right fight like the Hatfields and the McCoys — and TV fans go crazy over a mini-series about those feuding families. History Channel's Hatfields & McCoys drew 13.9 mil viewers Monday, according to Nielsen estimates, the highest ever for nonsports programs on basic cable. … Christian Bale, 38, says when he was a teen he went on one date with fellow child actor Drew Barrymore. "We went to see some bloody awful horror film, and that was the end of it," he tells GQ Australia. "She never called again."

Contact "SideShow" at sideshow@phillynews.com. This article contains info from Inquirer wire services.