Narcissism is having a moment. According to a slew of psychologists and other such experts, Millennials are becoming obsessed with themselves and the Internet isn't helping matters. Things have gotten bad quickly and, unsurprisingly, it's a generational thing.
We are in the midst of a "narcissism epidemic," concluded psychologists Jean M. Twnege and W. Keith Campbell in their 2009 book. One study they describe showed that among a group of 37,000 college students, narcissistic personality traits rose just as quickly as obesity from the 1980s to the present. Shawn Bergman, an assistant professor of organizational psychology at Appalachian State University in Boone, North Carolina notes that "narcissism levels among millennials are higher than previous generations."
Some suggest that Facebook is the issue.
Buffardi and Campbell found a high correlation between Narcissistic Personality Inventory (NPI) scores and Facebook activity. Researchers were able to identify those with high NPI scores by studying their Facebook pages.