'Blurred Lines' is four weeks from being the most popular song ever

080413_Robin_Thicke_600
Robin Thicke: "Blurred Lines"

In case you hadn't noticed, Robin Thicke released a song called "Blurred Lines" this summer that people seem to enjoy listening to. Much to the chagrin eh-whatever-who-really-gives-a-sh** attitude of French electro-pop duo Daft Punk, Thicke's single has been lauded as the "Song of the Summer" and has held the top spot on Billboard's Hot 100 chart for 12 consecutive weeks.

"Lines" leads Radio Songs for an eighth week, although finally registering a decline in airplay, losing 3% from its record-setting sum of the 228.9 million all-format audience impressions it logged last week, according to Nielsen BDS (dipping to 221.3 million). It also posts an eighth week atop the subscription services-based On-Demand Songs chart (1.7 million U.S. streams, down 4%, according to BDS), while holding at No. 2 on Streaming Songs (6.1 million, down 8%). On Digital Songs, "Lines" remains at No. 2 (following a 10-week command) with 251,000 downloads sold (down 14%), according to Nielsen SoundScan.

If that sounds like a long time, that's because it is. The three-month stay is good enough to tie Thicke with Eminem, Santana, Usher, and The Black Eyed Peas for the fourth-longest such streak. "Blurred Lines" is a mere four weeks away from matching the immortal Mariah Carey and Boyz II Men, who collectively held the top spot for 16 straight weeks back in '95-96 with "One Sweet Day".

Katy Perry has made a run at the top spot for two weeks, now, but saw sales of her single "Roar" slide in the second week since its release.

Thicke and "Blurred Lines" can climb another rung on the ladder by maintaining the top spot for a 13th consecutive week by matching "End of the Road" by Boyz II Men and "The Boy Is Mine" by Brandy and Monica.

With Thicke's sights set on Boyz II Men next week and again a few weeks later, it's safe to say that the only Philly thing to do is stop listening to that damn single. [Billboard]

Continue Reading