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The new face of H&M: Lana Del Rey

Just when you thought that people were getting over Lana Del Rey, H&M makes her their new model for their fall campaign. Good choice,H&M,we're into it.

Just when you thought that people were getting over Lana Del Rey, H&M makes her their new model for their fall campaign. Good choice,H&M,we're into it.

Women's Wear Daily recently posted the indie pop queen's most recent H&M shoot with photos of the pouty princess rocking a pale pink angora sweater, peach pants, diamond chandelier earrings and her usual retro hair. The shoot was done by none other than photo twosome Inez van Lamsweerde and Vinoodh Matadin. H&M PR Manager, Chloe Bowers, revealed to Grazia Daily that the theme of the campaign is a modern, feminine woman with a soft attitude.

Stay tuned for Lana's cover of "Blue Velvet", which will be released on H&M's website on September 19th as a mini-film.

[via RollingStone]