After testing the waters elsewhere, the WWE decided to keeps its television rights where they currently lie.
The WWE and NBCUniversal have reached a new multi-year agreement to keep WWE on NBC’s airwaves for the foreseeable future.
The exact terms of the agreement, however, were not released. What that means is that we don’t know if WWE made off financially as well as it had hoped when its previous deal with NBCUniversal expired.
What also isn’t known is if the structure to how WWE currently presents its product will change, if it will at all. What is known is that Raw and Smackdown — WWE’s top two shows — will remain on the NBCUniversal family of networks.
“USA Network President Chris McCumber, Syfy President Dave How and I are incredibly pleased to renew this strategic partnership with WWE,” NBCUniversal Cable Chairman Bonnie Hammer said via the press release. “In today’s TV landscape, live event programming is an extraordinary valuable asset, and WWE remains the only entertainment franchise that consistently delivers this on a 52-week basis. We look forward to bringing WWE’s action-packed and unique brand of drama to the wide audiences across our cable networks for many years to come.”
“We are proud to continue our long-standing partnership with NBCUniversal given their premiere position in the marketplace and vast promotional platforms,” WWE Chairman and Chief Executive Officer Vince McMahon said in the press release. “We are excited about our future as we further the reach and popularity of our live, family-friendly entertainment programming 52 weeks a year.”
[h/t to CagesideSeats.com for the find]