South Philly raised sports talker Tony Bruno will add a local midday show on 97.5 the Fanatic, which also airs his syndicated nighttime show.
Starting Monday, he'll be joined by Harry Mayes from noon to 2 p.m. weekdays. He will do crosstalk with Mike Missanelli, who starts at 2.
Bruno's syndicated show, which 97.5 airs live from 10 p.m. to 1 a.m., is carried on about 275 stations. He's based in L.A. and plans to visit Philly six to eight weeks a year for remotes.
Bruno started in radio at age 17 in 1970 at the old WIFI (92.5), then in Norristown. The next year, he moved to WFIL-FM (now Q102) before stops at WFIL-AM (Famous 56), Birmingham, Ala., a return to WFIL, Sunny 104.5, WCAU-AM (now the Big Talker), WIP-AM (610), ESPN, and Fox Sports. He's now syndicated through DirecTV.
"Going to FM [as Greater Media did in October by simulcasting AM 950] was a smart move because you want to have choices and options," says Bruno, who is amazed that L.A., which is not a sports town, has four sports stations and Phoenix, similarly sports-apathetic has three.