Shake Shack going for its zoning

That Philly Shake Shack project that I told you about last month, aimed for the corner of 20th and Sansom Streets, is very real -- and still very far away (second half of 2012).

It's moving forward.

Danny Meyer and crew are headed to the city's Zoning Hearing Board on Wednesday, Aug. 3 as they seek a certificate to allow the serving of hot and cold food -- the first of many permits and licenses it will need. 

The mini-empire has grown from a hot dog cart in Madison Square Park created in 2004 by Union Square Hospitality Group.