Price of a latte tied to Furyk's Open score

Jim Furyk watches his tee shot on the ninth hole, during the first round of the Bridgestone Invitational. (Phil Long/AP)

In today's marketing campaign glomming onto the U.S. Open, we have coffee retailer Saxbys.

Saxbys recently ran a competition that crowd-sourced fans, local communities, and employees for latte recipe ideas for its summer menu.

Those winning drinks - Banana Boat Latte and Peanut Butter Cup Latte - will be sold at its Haverford store at a price tied to the score of an Open round by Jim Furyk.

Furyk was chosen because he is a West Chester native and a high probability to advance to Sunday, Saxbys says.

If he shoots a 70, Saxbys will sell the drink for 70 cents the next day.

Furyk is not affiliated with the promotion, Saxbys says. We know he gets his jolt via 5-hour Energy.