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More burgers: Grub Burger Bar opens in Willow Grove

Its first area location opened last week at 159 York Rd. in Willow Grove (215-800-0699).

Another day, it seems, another "better-burger" shop.

New in the Philly-area frying pan is Grub Burger Bar, a rising chain out of College Station, Texas.

Its first area location opened last week at 159 York Rd. in Willow Grove (215-800-0699), next to a Wawa and an outpost of Zoës Kitchen in a new retail development where York and Easton Roads meet. (A Montgomery Mall location is on tap for mid-2015.)

Grub works the high-ceiling, industrial-look atmosphere.

It is fast-casual - that is, order at the counter and find seating, or get the order to go. In a twist, you don't stick a gauche number on the table so a food runner has to scour the dining room to serve you. You are given a device that locates your table electronically.

GPS burgers.

You can also sit and eat at the full bar, whose signature frozen drinks include a $4 margarita and shakes.

Menu is here. Grub bakes its rolls hourly (and brings in gluten-free buns) and grinds its blend of chuck and brisket daily for a wild assortment of burgers; there also are patties made from ground turkey breast, ground chicken, chickpeas/eggplant, hand-chopped Alaskan salmon and ahi tuna, plus salads.

Grub, incidentally, is an acronym: Good people, Real food, Unique vibe and Big flavors.

Hours are 11 a.m. to 10 p.m. Sunday to Thursday, till 11 p.m. Friday and Saturday.