"The first year," Marc Summers was saying about Philly Beer Week 2012, "we said, 'This is never going to work.' Then when people were lined up at 2 in the afternoon, I figured, 'This could be something.'"
"This" is Dunkel Dare - what Summers describes as "drunken Double Dare," after the outrageous Nickelodeon game-show series he hosted from 1986 to 1993.
Summers, Harvey, the announcer, and Robin Marella, his stage assistant, will return to the scene of the slime: It's coming to Frankford Hall (1210 Frankford Ave.) in Fishtown on June 21 and June 22 - and for the first time, it's happening outside of Philly Beer Week.
"Basically," he said of Dunkel Dare, "we're doing the same old crap we've been doing for years: pies, slime, ask questions, and do physical challenges."
There will be beer and pop-culture trivia and games such as Pie in the Pants, High-Five, and the Slopstacle Course. Four teams each will comprise brewery representatives, local celebrities, and one member of the crowd.
Why is it such a hit? "Nickeledon did some research, and based on what is going on the world, people want to go back to their childhood," Summers said. "This just rejuvenates good feelings."
"It gives the people what they want," he said. "Let's go back to when we were young. Add liquor and the original guy who comes out and screws with the audience. Now [the contestants] are grown-ups and they slime themselves and love it."
Rounds one and two are up Wednesday, June 21, and the championship round is Thursday, June 22. Doors open at 4:30 p.m., and games are from 7 to 11 p.m.
It's a $5 cover, and 21-plus.