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First look at Blue Belly BBQ

Gene Giuffi of Cochon opening a BBQ shop across the way in Bella Vista.

Since popping onto the scene five years ago with Cochon BYOB at Passyunk and Catharine in Bella Vista, Gene Giuffi has been one of the city's leading proponents of the carnivorous life.

He's about to get a new, smaller outlet a couple of hundred feet west. In the minuscule store at Sixth and Catharine Streets - the first home of Little Fish - he is gearing up for a July 26 soft opening of Blue Belly BBQ, which will go whole hog on Aug. 1. The joint seats 12 at a few tables and five at the counter. It will be open daily from lunchtime till 7 p.m.

The Brooklyn-born Giuffi is not claiming authenticity with his 'cue. "Just stuff I like," he said.

Here's Blue Belly's draft menu.