Its name will be Dusk and it will occupy the space that was last Planet Hollywood. Employment ads are running on Craigslist. Radnor's Red Stripe Plane Group, executives of which set up mur.mur and Mixx at the Borgata, is behind the venture.
Opening is supposedly summer, most likely around July 4.
DJ AM -- aka Adam Goldstein -- spins regularly in Las Vegas, where he just moved from Caesars Palace to the Palms. Goldstein, once engaged to Nicole Richie, was critically injured last year in a South Carolina plane crash that killed two friends and two pilots; Blink-182's Travis Barker also survived.