Crumbs Bake Shop gets zoning approval

Cupcakery-to-the-stars emporium Crumbs Bake Shop is on its way to Philly, as its proposed Rittenhouse Square location got a thumbs up Tuesday by the Zoning Hearing Board.

Crumbs is taking 133 S. 18th St., the former Leehe Fai boutique on the corner of 18th and Moravian. It's a scone's throw from and Serafina.

The deal was signed over a year ago but languished during internal turnover at Crumbs corporate.

Expect the opening this fall. Crumbs will not bake on premises.

Clearly, Philly is good enough for New Yorkers. Crumbs will join Big Apple coffee emporium Joe (opening next year at 1845 Walnut St. and on Drexel's campus) and Brooklyn BBQ specialist Fette Sau (coming this fall to Fishtown), as well as recent arrival Shake Shack.

In other cupcake news: The folks from Philly Cupcake (12th and Chestnut) have posted signs at 1944 South St. (southeast corner of 20th and South) announcing a new location.