In January, a Change.org petition proposing Victoria's Secret carry a mastectomy bra line gained national attention after it had amassed 100,000 plus signatures in a matter of weeks.
27-year-old Allana Maiden started the petition in response to her mother, who had a mastectomy due to breast cancer, and her struggle for over two decades to find a properly-fitting bra. Limited Brands, the parent company of Victoria's Secret, agreed to meet with the pair, even flying the mother-daughter duo to its headquarters to discuss ideas and the next big step: Research, which was completed this Spring.
On Monday, the brand stated in a release that based on research findings, it will not move ahead with the production of a "Survivor" bra line.
"Through our research, we have learned that fitting and selling mastectomy bras…in the right way…a way that is beneficial to women is complicated and truly a science," said brand rep Tammy Robert Myers. "As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research."