Oops, she did it again: Britney Spears re-enters retail with lingerie line

David Lynch isn’t the only one in the entertainment industry making bras. Yesterday morning, Britney Spears announced she, too, would be making the foray into women’s wear with a new lingerie line called The Intimate Britney Spears.

In collaboration with Danish lingerie company CHANGE Lingerie, The Intimate Britney Spears will launch in the U.S. and Canada on September 9 with a New York City party featuring Britney herself. Europe can expect the collection a few weeks later on September 26.

Featuring everything from lingerie sets to sweats, The Intimate Britney Spears products will be available on www.intimatebritneyspears.com priced between $17 and $79. 

This isn’t the pop star's first entrance into retail. She’s had a few women’s fragrance lines like Midnight Fantasy by Britney Spears.

The '...Baby One More Time' singer is currently enjoying an extended, two-year residency at Planet Hollywood Las Vegas for her Piece of Me Live show.

Check out a "sneak peek" of the collection Britney shared on her social media accounts, below:

 

 

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