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Bad Fashion News for Boomers

    by Elizabeth Wellington
    Published 

The Liz Claiborne Co. gave designer

» READ MORE: Sigrid Olsen

the shaft. In this

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, NYT writer Eric Wilson pointed out that when Claiborne shut down the 54 stores an laid off dozens of employees,  it was the latest evidence of how the industry is ignoring boomer fashion needs.

In addition to closing Sigrid Olsen, Liz Claiborne sold the

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label and

» READ MORE: Dana Buchman

will be more moderately made - read cheaper -  at

» READ MORE: Kohl's

.

» READ MORE: Ann Taylor

,

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and

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are also closing doors.  For years now, mature women hailed these brands as their own. Is

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now the only option? We hope not.  Lavelle Olexa,  senior vice president of at

» READ MORE: Lord & Taylor

says fashion forward older women are choosing clothes marketed to women of all ages.  But what about the woman that is really concerned with being age appropriate or doesn't spend hours in the gym with a personal trainer? I think all women want to be marketed to. How do you boomer fashionistas feel? Is the industry ignoring you?