Last night in Las Vegas, MTV put on its inaugural O Awards for online music achievement. (Because with the Grammys condensing categories, more awards are needed.) Lady Gaga won Most Innovative Artist and Must Follow Artist on Twitter, and Kanye West, who was the only nominee in the category, won Best Tweet for "I hate when I'm on a flight and I wake up with a water bottle next to me like oh great now I gotta be responsible for this water bottle." I hate that too.
More interesting than any of the awards presented, however, was what former Drexel University student Chidera "Chiddy" Anamege of Philadelphia hip-pop duo Chiddy Bang accomplished. That's him on the left.) The rhymer earned his way into the Guinness Book Of World Records by for Longest Freestyle Rap by rhyming non-stop for - get this - 9 hours, 18 minutes and 22 seconds.
Really? Really, apparently. Rapping though bathroom and Doritos breaks, all of the couplets might not have been awe inspiring, but most of the stream of consciousness ones I heard were pretty endearing, like "I've been rapping for nine hours / It's okay, I'm gonna take like nine showers" and "Flowin' to the finish, here's my homie in the suit and tie / Make some noise for Guinness!"
Below, he joins his Chiddy Bang partner Noah "Xaphoon Jones" Beresin (in the photo, that's him on the right) on Fremont Street, and ends with a deft self-hyping reference to Breakfast, the long-time-coming CB full-length debut, due now in June. Chiddy Bang plays the TLA on June 8.