Wednesday, November 25, 2015

Netbooks for creative elite, iPads for passive masses

Obvious, no? But this could save the laptop industry, if iPads are seen as tools for tools, while Netbooks and other minimachines are for people with something to say.

Netbooks for creative elite, iPads for passive masses


Apple iPads are for passive consumers of mounds of video content, whereas Netbooks and other laptops will increasingly be limited to use as tools for creative people who actually have something to say, reports a team of Goldman Sachs analysts led by James Covello: "iPad is focused squarely on information consumption, versus information production." 

Obvious, no? Except this could make laptops cool again, if savvy marketers can convince young Americans that  iPads are tools for the passive consumer masses, while Netbooks and other minimachines are for creative people who actually have something to say. This would reverse the old divide between PCs for the masses and Apples for artsy professionals.

Excerpts and summary of Goldman's Apple iPad vs Microsoft etc. and Netbooks report at Financial Times' Alphaville site here.

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About this blog

PhillyDeals posts interviews, drafts and updates that Joseph N. DiStefano writes alongside his Sunday and Monday columns and ongoing articles about Philadelphia-area business.

DiStefano studied economics, history and a little engineering at Penn. He taught writing and research at St. Joe’s. He has written for the Inquirer since 1989, except when he left a few times to work at Bloomberg and elsewhere. He wrote the book Comcasted, and raised six kids with his wife, who is a saint.

Reach Joseph N. at, 215.854.5194, @PhillyJoeD. Read his blog posts at and his Inquirer columns at Bloomberg posts his items at NH BLG_PHILLYDEAL.

Reach Joseph at or 215 854 5194.

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