Sunday, April 26, 2015

Metro Man, Mikey and His Dog Magic replace the Big Red C

Commerce Bank/Harrisburg and its 33 central PA branches will rebrand as Metro Bank on Saturday.

Metro Man, Mikey and His Dog Magic replace the Big Red C

General Motors will close its plant near Wilmington, Del., idling the region´s last 450 auto workers. (Michael Wirtz / Staff Photographer)
General Motors will close its plant near Wilmington, Del., idling the region's last 450 auto workers. (Michael Wirtz / Staff Photographer)

Commerce Bank/Harrisburg and its 33 central PA branches will rebrand as Metro Bank on Saturday. That means new signs and a new Nasdaq ticker (METR), plus smaller changes: no more Big Red C logo and mascot; instead, Meto Man, plus a new electronic interface at the bank's coin-counting machines, featuring new mascot Mikey and His Dog Magic; and Commerce bank lobbies will stay open an extra hour, til 6 p.m., on Mondays, Tuesdays and Wednesdays.

Metro expects to extend the changes to the 12 branches of Philadelphia's Republic First Bancorp Inc. when the banks merge this fall, pending final government approval. Commerce Bank/Harrisburg was a franchise of the former Commerce Bancorp, and became an orphan after the rest of Commerce was absorbed by Canada's giant TD Bank two years ago. Commerce founder Vernon Hill will be the largest individual shareholder in the new Metro Bank.

About this blog

PhillyDeals posts raw drafts and updates of Joseph N. DiStefano's columns and stories about Philly-area finance, investment, commercial real estate, tech, hiring and public spending, which he's been writing since 1989, mostly for the Philadelphia Inquirer.

DiStefano studied economics, history and a little engineering at Penn, taught writing at St. Joe's, and has written the book Comcasted, more than a thousand columns, and thousands of articles, and raised six children with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

Joseph N. DiStefano
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