Tuesday, April 28, 2015

Conshy's tiny TargetX vs. college software giants

Signs Rutgers, Va. schools; battles ex-SunGard unit, Hobsons

Conshy's tiny TargetX vs. college software giants

TargetX, a 15-year-old Conshohocken college-recruitment software company, says it has signed up Rutgers University's business school and Towson, Richmond and Bryant universities to use its Salesforce.com-based customer relationship management (CRM) software. 

With just 23 employees, including satellite offices from Albany to Seattle, TargetX estimates 2013 sales at $5 million, a fraction of the industry's leading players. Ellucian, Fairfax, Va., formed last year in a combination between Datatel and Wayne-based SunGard's former college services division, has reported more than $650 million in past annual sales; Hobsons, Cincinnati, owned by Britain's Daily Mail newspaper group, has reported sales approaching $100 million. 

About this blog

PhillyDeals posts raw drafts and updates of Joseph N. DiStefano's columns and stories about Philly-area finance, investment, commercial real estate, tech, hiring and public spending, which he's been writing since 1989, mostly for the Philadelphia Inquirer.

DiStefano studied economics, history and a little engineering at Penn, taught writing at St. Joe's, and has written the book Comcasted, more than a thousand columns, and thousands of articles, and raised six children with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

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