Conshy's tiny TargetX vs. college software giants

TargetX, a 15-year-old Conshohocken college-recruitment software company, says it has signed up Rutgers University's business school and Towson, Richmond and Bryant universities to use its Salesforce.com-based customer relationship management (CRM) software. 

With just 23 employees, including satellite offices from Albany to Seattle, TargetX estimates 2013 sales at $5 million, a fraction of the industry's leading players. Ellucian, Fairfax, Va., formed last year in a combination between Datatel and Wayne-based SunGard's former college services division, has reported more than $650 million in past annual sales; Hobsons, Cincinnati, owned by Britain's Daily Mail newspaper group, has reported sales approaching $100 million. 


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