Wednesday, July 1, 2015

Conshy's tiny TargetX vs. college software giants

Signs Rutgers, Va. schools; battles ex-SunGard unit, Hobsons

Conshy's tiny TargetX vs. college software giants

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TargetX, a 15-year-old Conshohocken college-recruitment software company, says it has signed up Rutgers University's business school and Towson, Richmond and Bryant universities to use its Salesforce.com-based customer relationship management (CRM) software. 

With just 23 employees, including satellite offices from Albany to Seattle, TargetX estimates 2013 sales at $5 million, a fraction of the industry's leading players. Ellucian, Fairfax, Va., formed last year in a combination between Datatel and Wayne-based SunGard's former college services division, has reported more than $650 million in past annual sales; Hobsons, Cincinnati, owned by Britain's Daily Mail newspaper group, has reported sales approaching $100 million. 


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PhillyDeals posts drafts, transcripts and updates of Joseph N. DiStefano's columns and stories about Philly-area business, which he's been writing since 1989.

DiStefano studied economics, history and a little engineering at Penn and taught writing at St. Joseph's. He has written thousands of columns and articles for the Inquirer, Bloomberg and other media, wrote the book Comcasted, and raised six children with his wife, who is a saint.

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Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

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