Truth in advertising: Ad cops back Verizon vs. Comcast, this time
Better Business Bureau: Fix or drop Xfinity claims
1) "Deliver America's fastest Internet according to 60 million consumer tests run at Speedtest.net," through an app from Oopla that promises to "crowdsource" user data.
But "instead of relying on an aggregation of crowdsourced data on download and upload speeds, Ookla based its award on the top 10 percent of each [internet service provider's] Speedtest download results" -- which the division found "wasn't a good fit" for Comcast's claims of delivering "superior speed" for all customers."
The division said Comcast "disagrees with NAD's decision and is appealing" to the National Advertising Review Board.
In 2012 the division also recommended Comcast "discontinue unqualified claims that Xfinity Internet service is the 'fastest in the nation.'" At that time Comcast said it would "take NAD's recommendations into account" in its ads.
After Comcast complained, the division in 2014 told Verizon to "modify certain advertising claims for the company's FiOS internet and television service." After another Comcast complaint and follow-on appeal, the review board agreed and urged Verizon to qualify its high-speed Internet claims.