Corporations could "sponsor" New Jersey Turnpike, Garden State Parkway and Atlantic City Expressway rest stops under a bill that passed a state Senate committee Monday.
"Providing opportunities for sponsorships will allow us to raise funds to cover the maintenance costs at rest areas...currently being paid for by state taxpayers,” Sen. Donald Norcross, the bill's sponsor, said in a statement.
Although many rest stops honor Jersey luminaries who have largely faded from memory (Joyce Kilmer, "Hap" Farley) perhaps sponsorships will prove more effective in keeping such facilities open than ourtright renaming.
Consider the fate of a rest area on I-295 in Springfield, Burlington County, which then-Gov. Christine Todd Whitman cheekily renamed in honor of radio celebrity Howard Stern in 1995. It was closed eight years later, due to state budget cuts.