Marchesa's Georgina Chapman to collaborate with NFL
In an attempt to target its high-fashion-adoring demographic, the NFL has tapped Marchesa's Georgina Chapman to design a limited-edition shirt for the league.
Believe it or not, we're counting down the days until football season officially kicks off. And we're not the only girls well-acquainted with the industry to say it, loud and proud.
In an attempt to target its high-fashion-adoring demographic, the NFL has tapped Marchesa's Georgina Chapman to design a limited-edition shirt for the league. According to WWD, the item is set to debut September 5 for the Giants-Cowboys opener, and should be an interesting reveal, considering Marchesa's reputation as an award season staple on the red carpet. Now how exactly did the NFL manage to pull this one off?
Suzanne Johnson, wife of Jets owner Woody Johnson, contacted Chapman's award-winning producer-husband Harvey Weinstein, requesting from one Jets fan to the next, that his wife design for the league.
In addition to Chapman's fashion clout, the NFL has recruited a number of notable women to appeal to this demo in their latest ad campaign "It's My Team." They include Johnson, Melania Trump, "Dancing With The Stars" Peta Murgatroyd, and the stunner- former Secretary of State Condoleezza Rice. The ad campaign, shot by Daniel Jackson and styled by Tiina Laakkonen, will debut in fashion publications this August.
On the campaign, Rhiannon Madden, the NFL's director of apparel, explained, "It's also a message of empowerment. It's your team — not your guy's team."