Tuesday, February 9, 2016

Ferragamo holds resort show in the Louvre Museum

Are historical landmarks and cultural beacons the new go-to settings for fashion shows?

Ferragamo holds resort show in the Louvre Museum


Are historical landmarks and cultural beacons the new go-to settings for fashion shows?

In May, Karl Lagerfeld staged Chanel's resort 2013 collection show smack in the center of the gardens of Versailles in France. On Tuesday, for the first time ever in its 900-year-old building history, the Louvre Museum hosted a runway show within its stone walls. Italian fashion house Salvatore Ferragamo, granted full access for its models, production staff and guests, held its mid-season resort show in the Denon Wing arcade of the Louvre.

How did Ferragamo manage to pull this one off?

Fashion's funding of the arts is nothing new. However, the industry should take pointers from Ferragamo's use of strategic marketing and planning, especially as a sponsor of the Louvre's current exhibition of Leonardo da Vinci's final painting. The Florentine fashion house and the Louvre Museum also share a deep connection to the arts within cultural capitals like Florence and Paris.

To integrate the fashions with the surrounding environment, creative director Massimiliano Giornetti said, "The clothes' light colored palette is on purpose and in tune with the Louvre's light colored stone."

The result was an array of cool beiges, honey-colored hues and earthy tones featured on tastefully relaxed blazers, skirts and dresses.

Seated in the front-row included Freida Pinto, Hilary Swank and Leighton Meester.

The Associated Press contributed to this report.

We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
comments powered by Disqus
About this blog
Reach Esther at elee@philly.com.

Esther Lee Philly.com
Latest Videos:
Also on Philly.com
letter icon Newsletter