Tuesday, July 22, 2014
Inquirer Daily News

New steak on Geno's sign

Keen-eyed observers may have noticed a more lifelike Philly cheesesteak hanging on top of the neon-ringed sign at Geno's at Ninth Street and Passyunk Avenue.

New steak on Geno's sign

The old sign over Geno´s Steaks (left) and the new version (right).
The old sign over Geno's Steaks (left) and the new version (right). Jonathon Pushnik

Keen-eyed observers may have noticed a different cheesesteak hanging on top of the neon-ringed sign at Geno's at Ninth Street and Passyunk Avenue.

Indeed. 

The 6-by-12-foot top portion of the sign - up there at least a decade - was subbed last week because owner Geno Vento didn't think it accurately depicted a cheesesteak.

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