Saturday, August 30, 2014
Inquirer Daily News

New 'green' mag hits Philly streets

As of this week there's a new place to find info about sustainability in Philadelphia. Grid Magazine, a free monthly, is available in nearly 200 locations around town, to be posted at the mag's Web site.

New 'green' mag hits Philly streets

As of this week there's a new place to find info about sustainability in Philadelphia.

Grid Magazine, a free monthly, is available in nearly 200 locations around town (an E2P hat tip to Michele Tranquilli for alerting us to it). If you're around South Street, you can find it at the Whole Foods there. Other locations will be posted at the mag's Web site, where you can also page your way through the current issue.

Grid is mainly the brainchild of Alex Mulcahy, formerly more focused on publishing music magazines with his company Red Flag Media. But sustainability "is a topic I've become very interested in over the last couple years," he said, "and I thought the market was right for something like this."

With an initial print run of 15,000 working its way through town to various distribution points (often via bicycle), Grid already looks like a solid, professional product and covers many aspects of environmentalism in and around Philadelphia. Experts such as Director of Sustainability (and fellow Green channel writer) Mark Alan Hughes and Farm to City's Bob Pierson weigh in with their own columns and Q&As providing credible authority. Topics throughout range from our solar future to book and restaurant reviews to local developments in biogas technology.

With each issue organized loosely around a theme (this one is The Energy Issue), Mulcahy says you'll continue to see some variation in offerings from month to month. For instance, there's a plan for a monthly feature promoting local and plant-based foods that are in season ("we can't keep having hoagies for lunch and burgers for dinner" and hope to reverse global warming, Mulcahy notes) as well as profiles of local individuals who are doing the often unsung work of "greening" Philadelphia. And it should go without saying that Grid is printed on 100% recycled paper - but it's still nice and glossy.

Philly residents can subscribe for a fee and get the magazine delivered. Even if you don't go that far, though, watch for Grid around town. Earth to Philly welcomes this new publication to the "chorus of voices," as Mulcahy puts it, that are getting the word out about the many ways we can work towards a sustainable Philadelphia.

About this blog
Earth to Philly is a weblog focusing on earth-conscious technology, trends and ideas, from a Daily News perspective. We look at the "green" aspects of your home, business, food, transportation, style, policy, gadgets and artwork. If you have a Philly-related story, Click here to let us know about it!

The experts at Philadelphia's Energy Coordinating Agency answer your energy questions in our regular feature Stay Warm, Stay Green. Send in your question or questions to

Look for Jenice Armstrong to supply tips on green living as well as occasional columns on the subject of Green. She also blogs at Hey Jen.

Becky Batcha stays tuned for the here-and-now practical side of conservation, alternative energy, organic foods, etc. - stuff you can do at home now. Plus odds and ends.

Laurie Conrad recycles from her ever-growing e-mailbag to pass along the latest travel deals, fashion statements, household strategies, gadgets, cool local events and other nuggets of interest to those who appreciate a clean, green world.

Vance Lehmkuhl looks at topics like eco-conscious eating, public transportation and fuel-efficient driving from his perspective as a vegetarian, a daily SEPTA bus rider and a hybrid driver, as well as noting the occasional wacky trend or product. Contact Vance with your 'green' news.

Ronnie Polaneczky sees the green movement through the eyes of her 12-year-old daughter, who calls her on every scrap of paper or glass bottle that Ronnie neglects to toss into the house recycling bins. Ronnie will blog about new or unexpected ways to go green. She also blogs at So, What Happened Was...

Sandra Shea and the DN editorial board opine on any green-related legislation or policy. And we'll pass along some of the opeds on the subject that people send us.

Jonathan Takiff will be blogging mainly about consumer electronics - those things that we love to use and that suck too much energy. He'll spotlight green-conscious gizmos made in a responsible fashion, both in terms of materials used and the energy it takes to run them.

Signe Wilkinson draws the comic strip Family Tree, which follows the Tree family as they try to live green in the face of nattering neighbors, plastic-wrapped consumer products, and the primal teenage urge to spend vast quantities of money on hair care products of dubious organic quality.

In addition to these updates from our newsroom bloggers, watch for an occasional feature, Dumpster Diver Dispatches, from Philadelphia's original "green" community of artists, the Dumpster Divers. You'll learn about creative ways to reuse and recycle while you reduce, and about the artists who are making little masterpieces from what others throw out.

  • Dispatch #1: Margaret Giancola's rugs from plastic bags
  • Dispatch #2: Dumpster Divers in City Hall (Art in City Hall series)
  • Dispatch #3: Wild wood, New Jersey
  • Dispatch #4: Dumpster Divers award winners announced
  • Dispatch #5: From sweaters to colorful cuddling
  • Dispatch #6: Green artists retake South Street Sunday
  • Dispatch #7: Isaiah Zagar: He's a Magic (Gardens) Man

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