Here's another Earth Day promotion that actually has some potential to do good beyond the 24 hours of April 22nd.
Food-service giant Sodexo is promoting "eating low on the food chain" for Earth Day in recognition of the enormous environmental cost of higher-food-chain eating (i.e. animal products). They've partnered with an existing organization, the PB&J campaign, to get the word out to the 10 million people who partake daily of Sodexo services. Here's the opening of the press release:
Choosing just one all plant-based meal on April 22 could make a big difference to the planet. So says Sodexo Inc., a leader in Quality of Daily Life Solutions, who is asking its 10 million U.S. customers to eat low on the food chain this Earth Day. To inspire the change, Sodexo chefs are cooking up new ways to serve the classic peanut butter and jelly combination.
Environmental advocates estimate that Sodexo’s PB&J For A Day campaign could save 1.3 billion gallons of water, 12,400 tons of carbon emissions and about 5,500 acres of land if all of the 10 million served daily by Sodexo choose one plant-based meal.