The art of teaching the arts has undergone a transformation at The University of the Arts in Philadelphia.
The university this school year overhauled the way it delivers instruction, offering a more multi-disciplinary approach that prepares students for artistic jobs in today’s economy, said President Sean T. Buffington. The university combined two colleges - Art & Design and Media & Communications - into the College of Art, Media and Design.
“We had a curriculum structured for a creative economy that doesn’t exist anymore,” said Buffington, who has been at the helm for six years. “Jobs are really different than they used to be. Professions have changed radically...What a graphic designer did 30 years ago is different from today. Now, they’re thinking more about multi-platform branding, social media... - it’s become very, very different.”
About 75 percent of the instruction has been altered, he said. The changes followed meetings with staff to develop a new vision.