It's not a Hallmark holiday, but make no mistake, today is International "Talk Like A Pirate Day."
People are dying their beards black, plastering patches over their eyes and saying stuff like 'Ahoy Ye Hearty' in a throaty voice.
You haven't noticed? Wellll, shiver me timbers! Arrrrrrrrrr. The world needs this.
It started as a lark in 1995, gained momentum when a syndicated columnist explored the notion while lambasting Bush, and became an Internet sensation. The Talk Like A Pirate website now has a geographical map locating the parties, matey.
Bars are offering discounts to patrons with peg legs and libraries are holding pirate story hours.
Yesterday, Philly staged a full-fledged pirate fight with tall ships, canon fire, and craziness in the Delaware, a waterway once travelled by pirates. The timing could not have been coincidental.
Tonight, Burlington City is daring to hold a Blackbeard look-alike contest. Organizer Donna Boone says the business community launched its first-ever pirate week this year to capitalize on the popular theme.
"We're looking for ways to bring people into the community... everybody loves pirates," she said.
A local has been spotted with a pitch black beard that doesn't match his light brown hair, she said, giggling. The rest of the week, the city will host a slew of old pirate movies, a rum tasting, a trivia night, a pirate play and a costume ball. Dancing with a peg leg may be just the sight to see, ye land lubbers.