‘Idol’ side of new Coke ad campaign

NEW YORK - The Coca-Cola Co. is launching a new marketing campaign tonight on

American Idol

to draw consumers back to soft drinks.

The campaign, tied to its "Coke Side of Life" ad theme, will continue over the next few weeks, including during the Super Bowl on Feb. 1.

The Atlanta-based company plans to have TV commercials, outdoor ads and a song that is a collaboration of Gnarls Barkley's Cee-Lo, Patrick Stump from Fall Out Boy, Brendon Urie from Panic at the Disco and others.

The Wieden + Kennedy ad agency developed the campaign.