Ted Cruz and Marco Rubio mostly traded barbs last Tuesday night during the GOP Debate, but they created a moment of levity when the two issued the same call to action back to back. The message was simple — not for voters to check out their tax plans or immigration reform or economic policies, but to join their cause and, most importantly, donate money.
"I want you to go to TedCruz.org," the Texan said. "I also want you to go to my website, MarcoRubio.com," proclaimed the Floridian.
But one candidate says he doesn't need your money: Donald Trump. "I don't have to give you a website because I'm self-funding my campaign. I'm putting up my own money," said Trump.
After building his business empire, he's decided to independently fund his campaign. The Republican front-runner loves to emphasize his self-funding, but is he giving us a raw deal?
Since his campaign is "self-funded," donations from others are unnecessary, or so Trump says. We know other candidates who self-funded their campaigns didn't fare so well in past elections, but none trumpeted their message of autonomy quite like Trump.
"This may have been true at the start of his campaign, but it's no longer valid, though Trump loves to keep saying this line," writes Glenn Kessler and Michelle Ye Hee Lee at The Washington Post.
While Trump has spent about $2 million of his own money since the start of his bid for the White House, he has also accepted nearly $4 million in "unsolicited donations," according to the campaign's latest financial filing. That means that more than 67 percent of Trump's campaign cash has come from outside donors so far — vastly outpacing his own contributions.
What is he doing with his cache cow? He's burning through his stacks faster than any other candidate. While Trump has raised $5.8 million through June 30 (including the loans to his campaign), he's spent $5.6 million, and not on the typical expenditures. Most of the establishment candidates focus their revenue on traditional means such as field organizing and ad buying; Trump sells merchandise, such as hats and shirts.
And unlike other candidates, media exposure is the least of Trump's concerns. Instead of paying for airtime and crossing his fingers for interviews, the Trump Effect has media outlets vying to cover him as much as possible.
Yes, Donald Trump is putting more of his own money into his campaign than any other candidate — but the claim that he is purely self-funded is certainly misleading.
Trump's promotional image of an independent operator who isn't influenced by big money donors — juxtaposed against the establishment candidates — does hold some weight; his candidacy so far is less akin to Jeb Bush and more like Bernie Sanders.
Both Trump and Sanders enjoy enthusiastic grassroots support. As of October, an astounding 88 percent of Sanders' contributions came from small donors of $200 or less. He also surpassed President Obama's record-breaking fundraising efforts by receiving its millionth online donation in September. It took President Obama until February of 2008, after winning the Iowa caucuses, to reach the same mark.
Trump had nearly two-thirds of his contributions come from small donors. Indeed, the majority of Trump's campaign donations comes from small donors, with 73,942 "unsolicited donations" totaling about $3.7 million within the last quarter. At the end of third quarter fundraising, Hillary Clinton was at 20 percent small donor funding while Jeb Bush was at just 6 percent.