NEW YORK - A small-market team and a short series often are guarantees of low television ratings for sports in this age of fractured audiences. The 2008 World Series added to that double whammy the disjointing impact of a long rain delay and a suspended game.
The Phillies' five-game victory over the Tampa Bay Rays on Fox drew record-low ratings. The series averaged an 8.4 rating and 14 share, the network said yesterday. That's down 17 percent from the previous low, a 10.1 for the five-game Cardinals-Tigers series in 2006.