Super Bowl Week is filled with plenty of unique scenes that have nothing to do with football. Each day leading up to the big game, the Daily News will share our writers' unique view of the scene with our readers in "Postcards from Glendale." Here is the first installment:

PHOENIX – As far as journalism, we in the printed press still feel like we have the upper hand, but an event like the Super Bowl only magnifies the influence of broadcast media – particularly talk radio.

Radio Row at the Super Bowl grows bigger and bigger each year. There must be close to 100 radio stations at the Phoenix Convention Center doing live broadcast.

And we're talking some of the heavy hitters, not just the little fish in the pond.

In this corner, former Dallas Cowboy star and Hall of Fame receiver Michael Irvin is doing his show for ESPN Radio in Dallas; over there is New York's WFAN doing a simulcast of the "Mike and the Mad Dog Show"; in the back, Jim Rome is broadcasting from the jungle for Fox Sports Radio; over there, Boston's WEEI is going live with author Michael Holley, who has written two books on the New England Patriots and is about to publish a book with Red Sox manager Terry Francona.

And, of course, the worldwide leader has made it presence felt with a huge platform for the "Mike Tirico Show" set up outside the convention center.

Virtually, every state in the union is represented by some station, including Hawaii with "Super Bowl" Wayne Lavelle, the sports director for KORL (690-AM) in Honolulu.

Sporting an aloha shirt and handing out boxes of chocolate-covered macadamia nuts, Lavelle is a Michigan native who relocated to Hawaii 20 years ago.

Super Bowl XLII is his 30th. The first was Super Bowl I in Miami, when Lavelle remembers the NFL and AFL "giving tickets away because they couldn't sell it out."

Tickets with face values of $700 and $900 are reportedly going for an average price of $2,700 on the Internet.

WIP's Howard Eskin, who makes annual trips to the Super Bowl, was set up for broadcast, but the "King of Bling" won't start live from Phoenix until Tuesday.

Look it's ...

You can't walk down radio row without seeing a current or former NFL player everywhere you turn.

You can't walk down radio row without seeing a current or former NFL player everywhere you turn.

Former Eagles in town this morning included Brian Mitchell, who was broadcasting his show for SportsTalk 980 in Washington, and quarterback Rodney Peete, who along with his wife – Philadelphia native Holly Robinson Peete – were guests for the debut of "Oprah and Friends" on XM radio.

The NFL Network is set up in the middle of the room for what it calls 24/7 coverage from Super Bowl XLII, and while lead anchor Rich Eisen was present, there was no sign of deposed KYW anchor Alycia Layne.

Perhaps that's because Layne realized her swimsuit photos couldn't hold a candle to Hooters Calendar Girls Nesie, Breanne, and Michelle.

With the campaign, "Let the Hooters Girls HEAT UP your Broadcast," the amply busted trio were "availble for interviews and entertainment updates."

I'm not sure any were real, but they were all spectacular.

Amazingly, the Hooters pinup girls weren't the hottest guest on the radio circuit.

That honor belonged to TV Azteca (Mexico) anchor Ines Sainz – a 1997 Miss Universe contestant for Spain who has been called the best-looking sports anchor in the world.

Sainz made headlines in Dallas during the NFL playoffs when Cowboys receiver Terrell Owens, after refusing to talk to reporters before the loss to the Giants, was filmed peeking in from behind a curtain and then calling Sainz over for a personal chat, I mean, interview.

At Super Bowl XLI, Sainz reportedly had players seeking her out to do interviews during media day. We're sure she'll be just as popular at tomorrow's session at University of Phoenix Stadium.

Sorry Eagles fans, but Sainz said the most popular NFL teams in Mexico are the Cowboys and Pittsburgh Steelers. *