Hollywood never ceases to astonish the rest of the planet. Whether they're hard at work on forcing Transformers 4: Rise of the Undead Robots down our throats or trotting Billy Crystal out in front of millions of viewers all done up in blackface, it seems that there's always a reason for us to ask, "What the hell, you guys?"

The latest trend in male cosmetics is no exception because it has guys getting the wrinkles lasered out of their bathing suit parts. Yup. That's a real thing thanks to a running joke from George Clooney.

Back in 2008, Clooney was talking to Esquire for a profile when he touched on the topic of plastic surgery. He had jokingly copped to having his eyes done during a bit on Oprah that called for he and Julia Roberts to interview each other. He was in Italy when the joke hit the Italian papers as news. He joked about it with with Esquire.

"I was in Italy when it aired, and all of a sudden it was all over the Italian papers. Once it switches languages and loses all sense of irony, and it's bouncing back and forth.... They used to say you can't make a joke in print, but you can get away with it on film. But now you can't get away with it there."

He pauses.

"I did get my balls done, though. I got them unwrinkled. It's the new thing in Hollywood -- ball ironing."

Well, ball ironing isn't just interview fodder for Clooney, anymore. It's a real procedure that people are actually paying for. Per the DailyMail:

George Clooney has repeatedly joked that instead of his eyes he gets the skin on his testicles 'ironed' out, but now it appears he's inspired a new craze in Hollywood.

Cosmetic expert Nurse Jamie told MailOnline that she added 'Tighten the Tackle' to the list of services at her Santa Monica spa, Beauty Park, last year, and it has been a raving success.

Delicately describing the $575 non-surgical treatment, the blonde beautician says it involves using lasers to remove hair, erase wrinkles and correct discoloration on the scrotum.

Nurse Jaime goes on to explain that the scrotum is a thinner skin (like that around the eyes) and, thus, aging is more noticeable there than in other, less private, areas. And it's not just Hollywood's leading men that are spreading their legs for the device from Goldfinger. Apparently every bougie guy with too much time on his hands is trying it out.

As well as A-listers, 'handymen, bankers and CEOs' are also keen to improve their looks below the belt, according to Nurse Jamie.

Just the other day she received a visit from a business executive who wanted to feel his best before a round of public speaking.

Ugh. They probably all drive bright yellow cars. Thanks for everything, George Clooney. This is worse than Batman & Robin. [DailyMail]