It's one thing to build a popular app. But how do you make it pay? "The tech evolves so much faster than the business and technical ability to adapt the industry," said Angelides, laughing.
For hockey games, where it's notoriously hard to see the whole rink on a screen, "we have a line-by-line matchup and you can link to see who is coming on. You can invite your friend to the game. Follow an analyst. The whole idea is bridging the linear to the digital." And bridging the data to advertisers, and back. OneTwoSee calls this "companion viewing."