A new holiday commercial from Kmart has got some panties in a twist. An ad for the retail company's in-house underwear brand Joe Boxer features attractive male models swinging their lower torsos to the tune of the popular Christmas anthem "Jingle Bells" while wearing festive attire. The joke is pretty obvious and folks aren't too happy about it.

One viewer posted to Kmart's Facebook wall saying: "Offensive, disgusting, bad taste Kmart!" But not everyone is left with a bad taste in their mouth; another poster wrote: "I loved that new Joe Boxer commercial, sad that everyone feels so entitled and stuck up to enjoy mild humor. GOOD JOB KMART"

Watch the full commercial below.