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Wayfair to open first permanent mall store

Wayfair is following other online retailers to the mall and opening its first permanent mall store later this year

This undated image provided by Wayfair shows a design of a space that was done with design services. Several sites have made it more affordable to get design help without anyone ever stepping inside your home. Havenly, Wayfair and others are charging less than $100 a room to connect users with an interior designer who can pick out a sofa, show you how to rearrange furniture or offer other design help. The sites also make money if you buy the furniture and other goods that the designers recommend. (Wayfair via AP)
This undated image provided by Wayfair shows a design of a space that was done with design services. Several sites have made it more affordable to get design help without anyone ever stepping inside your home. Havenly, Wayfair and others are charging less than $100 a room to connect users with an interior designer who can pick out a sofa, show you how to rearrange furniture or offer other design help. The sites also make money if you buy the furniture and other goods that the designers recommend. (Wayfair via AP)Read moreAP

NEW YORK (AP) — Online furniture seller Wayfair is expanding its physical presence, opening its first permanent mall store later this year.

Online retailers like Wayfair have embraced physical stores as a way to boost sales and let shoppers touch and feel products. Online mattress seller Casper, for example, announced plans to open 200 stores in the next couple of years. And online clothing brands Bonobos and Untuckit expect to open more shops, too.

Wayfair says its new store will open this fall at the Natick Mall in Natick, Massachusetts, where it tested a pop-up shop last year. The company also recently opened an outlet store in Kentucky that sells returned furniture.

Boston-based Wayfair says it will open pop-up shops this summer, but declined to say if it will open more permanent stores.