Philly.com Personal Finance http://www.philly.com/r?19=960&32=3796&7=-1&40=http%3A%2F%2Fwww.philly.com%2Fphilly%2Fbusiness%2Fpersonal_finance%2F Personal finance news and tips from Philly.com. en-us Tue, 08 Jul 2008 07:01:00 GMT 2008-07-08T07:01:00Z en-us Ask the Fool: Book Value, Demystified http://www.philly.com/r?19=961&43=167966&44=24057704&32=3796&7=195642&40=http%3A%2F%2Fwww.philly.com%2Fphilly%2Fbusiness%2Fpersonal_finance%2F20080708_Ask_the_Fool__Book_Value__Demystified.html Q: What's a company's book value? - W.M., LaCrosse, Wis. A: Book value is an accounting concept, reflecting a company's value according to its balance sheet. To get it, you start with the total assets and then subtract intangible assets (such as goodwill, patents and trademarks) and total liabilities. Tue, 08 Jul 2008 07:01:00 GMT f6c88cc165f25a94de4630754aeceeae 2008-07-08T07:01:00Z Foolish Trivia http://www.philly.com/r?19=961&43=167966&44=24057694&32=3796&7=195642&40=http%3A%2F%2Fwww.philly.com%2Fphilly%2Fbusiness%2Fpersonal_finance%2F20080708_Foolish_Trivia.html I was founded in Yonkers, N.Y., in 1853 by a guy who invented a safety mechanism for a lifting platform. I installed the elevators in the Eiffel Tower, the Empire State Building and Manhattan's World Trade Center. I began installing elevators in China in Tue, 08 Jul 2008 07:01:00 GMT e3d46fe11b611819e998d0f4e0012b00 2008-07-08T07:01:00Z Fool's School: Company Types http://www.philly.com/r?19=961&43=167966&44=24057689&32=3796&7=195642&40=http%3A%2F%2Fwww.philly.com%2Fphilly%2Fbusiness%2Fpersonal_finance%2F20080708_Fool_s_School__Company_Types.html As you learn about investing, you'll run across many categories of companies. Here's an overview of some of the most common ones. Tue, 08 Jul 2008 07:01:00 GMT dc23ad53455d97949915010937908867 2008-07-08T07:01:00Z The Motley Fool Take: Catch Up With Heinz http://www.philly.com/r?19=961&43=167966&44=24057699&32=3796&7=195642&40=http%3A%2F%2Fwww.philly.com%2Fphilly%2Fbusiness%2Fpersonal_finance%2F20080708_The_Motley_Fool_Take__Catch_Up_With_Heinz.html If you think H.J. Heinz (NYSE: HNZ) is just about ketchup, you need to catch up with the times. The company has plans over the next two years to offer 400 new products and inject roughly $100 million into a marketing plan to keep business growing. Tue, 08 Jul 2008 07:01:00 GMT b8e8cc8b96b953b3ec8f45f74371f95c 2008-07-08T07:01:00Z