NEW YORK - The New York Times Co., seeking to recapture a portion of classified ad revenue that has shifted to the Internet, agreed Wednesday to jointly sell help wanted ads with online jobs site Monster Worldwide Inc.
The deal will put the Monster brand on 19 of the publisher's newspaper Web sites, including The New York Times and The Boston Globe. The co-branded sites will appear in March.
The tie-up marks the latest union between traditional media companies and online ad sellers. In November, Yahoo Inc. joined with seven companies that collectively publish daily papers in 38 states to combine online advertising sales.
Around the same time, Mountain View-based Google started a three-month experiment to help sell print advertising for 50 of the nation's largest newspapers.
The Tribune Co., which publishes the Chicago Tribune and the Los Angeles Times, and Gannett Co. the country's largest newspaper publisher, co-own CareerBuilder.com Inc., another online classified advertising company.