Will 'reprogramming' Brand work in Sixers' system?

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The 76ers are "reprogramming" the only former all-star on their roster: power forward Elton Brand.

It's always a little eye-opening when the big-name free agent, the one brought in as the possible linchpin for a young-gun roster, is now the subject of such remarks as, "We see improvement from him" and "He's trying to find his way" and "He needs to be patient with his touches and help his teammates," and "He needs to understand that . . ."

YONG KIM / Staff Photographer
"I think he was a 20-10 guy with a team that really catered to him and didn't have enough scoring in other positions," coach Eddie Jordan said of veteran power forward Elton Brand.
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Or when your starting power forward, to whom you've committed $80 million, says things such as, "I'm not 100 percent, but what 10-year veteran is?" or "I know the flow will come", and "This is different than the traditional way I get the ball."

No matter how you view the Sixers this season - which begins tonight at Orlando - you can see that head coach Eddie Jordan is tailoring Brand's role: a few snips here, tightening things there.

Sixteen months and one shoulder surgery ago, Brand looked to be the Sixers' low-post, go-to option.

Now he is regaining rhythm and strength after back-to-back season-ending injuries, the first of which was a torn Achilles tendon as a Los Angeles Clipper during the 2007-08 season. He's also returning to a team that's already developed several scoring options - swingman Andre Iguodala, forward Thaddeus Young, guard Lou Williams - and that's currently developing Jordan's Princeton offense.

So what is Brand's role? And is there a disconnect between what the Sixers need from him and what he's determined to give?

During eight preseason games, Brand averaged 9.5 points, which was fifth among players healthy all preseason. Before coming to the Sixers, the 30-year-old Brand had career averages of 20 points, 10 rebounds.

Brand said the preseason was no indication of where his game is.

"You're playing different minutes, you're playing with different players, you play six minutes in the first quarter, you don't play the second quarter, you know what I mean?" Brand said. "Talking to Coach it's like, 'Here's where you need to be on offense.' We're working through it."

Jordan said Brand's role is somewhat different than he had in the past.

"I think he was a 20-10 guy with a team that really catered to him and didn't have enough scoring in other positions," Jordan said. "Right now we have other guys who can score, we have guys coming off the bench; we have a deep bench. I just want him to be efficient, and execute for his teammates and for himself."

Brand admitted the offense challenges him to get the ball in a different way. For most of his career, he ran to the low block and waited for his touches. Within the Princeton, he's on the wing, on the elbow, at the top, and only sometimes on the block.

"It is different than the traditional way I get the ball," Brand said.

On Oct. 13, Brand scored 20 points against the New York Knicks. When the team runs certain sets and plays, he said, he has felt more comfortable.

"The spacing - at times - is a good thing," Brand said of the Princeton. "It helps get me to the post without guys double teaming."

Brand's standard line on his health is that he isn't 100 percent, but no NBA player with 10 years in the league is. He said he wants to prove this season that he isn't on the downward slope of his career, saying he still has that all-star goal.

"Absolutely, you have to have that all-star goal," Brand said. "That's the ultimate."

The Sixers, and specifically Jordan, seemed focused on Iguodala as the team's go-to man, with Jordan saying he's "already the team's best player," and "on the cusp of superstardom."

Jordan said he understands that Brand is a "scorer in the NBA. . . .He wants - like they all do - his touches to be effective."

During the first half of the Sixers' Oct. 20 preseason game against the Washington Wizards, a game in which Brand made 1 of 4 shots from the floor, he grabbed a rebound, ignored potential outlet passes to Williams and Iguodala, dribbled to the elbow, penetrated to the block, then missed a difficult shot.

"His teammates need to understand, too - and I think they do - that, 'Elton needs a touch now. Let's get Elton in the box, let's get him on the elbow.' " Jordan said.

Jordan's goals include getting Brand shots within the flow of the offense, while eliminating possessions like the one on Oct. 20.

Before that preseason game against the Knicks, Jordan said he would speak privately with Brand about his role.

"I see improvement from him," Jordan said. "I see him understanding what the spacing is about. I read where he tells you guys that he needs to understand that spacing is important."

Added Jordan: "We're trying to reprogram him in a way."

Brand, who in his career has never been anything but the axis around which an offense spins, said he believes his vision for this season coincides with Jordan's vision.

Said Brand: "I think it's aligned."


Contact staff writer Kate Fagan at 856-779-3844 or kfagan@phillynews.com.

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Posted 07:19 AM, 10/28/2009
Super5
While I like the talent on this team, I wonder if we should try to acquire a potential FA (Bosh?). There is no way we can beat Boston, Cleveland & Orlando in the playoffs. We have many tradable commodities! Stars win in this league! Not good players!
Posted 07:58 AM, 10/28/2009
FKD215
I've been taking the wait-and-see approach with regards to Brand, and I still am, but this article isn't encouraging. It paints him as a little bit of a prima donna who needs touches even outside the flow of the offense. That doesn't square with his team mentality and strong work ethic in the past. Is he buying into the system? I guess tonight will begin to answer that question...
Posted 08:48 AM, 10/28/2009
PhillyPhans10
OK, I'm 38 years old, played ball for years and have been a fan most of mmy life. Where in the h*ll did the "elbow" come from??!! Never heard of it before, yet it's all over this article. I must be getting old... was this invented with FaceTwitterGoogleBook?
Posted 09:43 AM, 10/28/2009
Shaggy
they talk about the 'elbow' all the time during nba broadcasts..
Posted 09:53 AM, 10/28/2009
deasytrent
We have a rising superstar...Marreese Speights! Trust me he's going to be a beast. He'll take Elton's minutes pretty soon.
Posted 10:06 AM, 10/28/2009
willyf
"the elbow" is the intersection of the paint and the free throw line. Pretty much "top of the key", most of the time one of the corners.
Comment removed.
Posted 11:08 AM, 10/28/2009
Oppressed#1
Courageous opening. You don't bring in a much hyped "superstar", and then set out to modify his game. That means you either brought in the wrong guy, or he isn't a superstar, take your pick. And Jordan implies the fundamental truth about Brand: the guy's numbers were "Clipper stats". No one plays for the Clippers. SOMEONE has to score. SOMEONE has to get some rebounds. Brand is an average player and typical in the NBA for being a highly overpaid average player. The Sixers had a small window of salary cap space and made the wrong move. Brand and Iguodala (another fake "superstar") - both untradeable - will be boat anchors on this team for the next 4 years. Wake up and smell the coffee. The only way any of this changes is if attendance shrinks below 8,000. Make a choice: feed the insanity or take a stand. (iao).
Posted 12:07 PM, 10/28/2009
Nothing but the truth
I can see Barkley type production from Brand this year. 25-15 with 3 blocks and 3-4 assists per game. He has looked good recently and explosive. This Princeton offense will only make him better as he will have a lot of easy baskets and open looks.
Posted 12:27 PM, 10/28/2009
ricky
Iguodala's stats show him to be a star, even if some of you refuse to acknowledge it. Brand was an all-star, and there's no reason to believe he can't come back from his injury. The Princeton is a different sort of offense, inside players usually receive the ball and shoot it, not pass out unless they're trying to re-establish position. In the PO, players use the pass to gain the advantage, a high-quality shot without using a lot of one on one skills. It's not a normal post-oriented offense, and if you haven't played it, it requires getting used to! Once they learn how the PO positions them to get easy shots without a lot of effort, they will learn to love it. But the truth is this team has the players to play any style and be successful. Adding Brand, Speights and Smith makes the Sixers very formidable up front, and Williams and Iguodala are going to be quicker than their opponents more often than not. Sam will give them 10 and 10 per night. Jason Kapono and Rodney Carney are quality bench players who can bring their own talents onto the floor. Realistically, this team is loaded, it's just not clear how good they are. If Speights and Smith are both able to give the team 15 pts. and 10 bds. -not unrealistic based on their preseason performances. And Brand gets back into form and gives 15 and 10, they should be able to contend for the title. It may take another year or two for the team to develop, and we may find that one or more of our players doesn't quite match up well against specific opponents. But the Sixers are much closer to being a successful team than you realize, since they have apparent developing stars in Young and Iguodala. It only takes 2-3 star players to win a championship in this watered down league. Quality play from Speights and Smith should elevate the team significantly.
Posted 01:09 PM, 10/28/2009
ajcash
Reading between the lines, I think that the real reason the Sixers aren't moving forward is because you can play both Iquodala and Young without putting Young at the 4-spot. I think the Sixers should determine who has the greater upside, Iquodala or Young, and trade one of them for the likes of a Michael Redd or similar star quality 2 quard who can shoot.
Posted 02:07 PM, 10/28/2009
Reese
Brand is not a beast and he will never be. He's too soft. Anytime you see a 6'10" big man finger rollin' at the rim instead of dunkin' clearly indicates an inability to be strong around the basket. We're in trouble if we count on him to a dominant big man. He's more comfortable shoot 8 footers...
Posted 02:48 PM, 10/28/2009
rswknight
PP10: The Elbow has been a term that's been around forever. On to the article. Dre is a superstar-in-waiting, Thad is a worthy sidekick and Brand just needs to help fill in the blanks.
Posted 02:56 PM, 10/28/2009
GetRidofIguodola
This could quite possibly be the best NBA team of all-time, especially with you-know-who out there
Posted 03:37 PM, 10/28/2009
lalleva
I don't believe they have the talent to win more than 40-43 games. I think ricky has been drinking the Ed "kool aid" and can't think straight. I believe this team can score but eventually they will be crying over not getting enough shots and the "D" will become an after thought. E. Jordan has never won anything, and when things atart to unravel and the fans stop showing up the "Princeton offense" will wind up being the "Princeton Flopense". 6th seed in the playoffs would be a great season...
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