Birds Add Philly Flavor to Marketing
One of the chief criticisms of the Eagles organization during the Jeffrey Lurie-Joe Banner years has been that management doesn't really understand or embrace Philly fandom. Lurie and Banner are both from Boston, and there have been a series of missteps -- remember Hoagiegate? Or the blue-and-yellow "throwback" unis in a town that still reveres the kelly green? -- that would seem to validate the perception.
Birds Add Philly Flavor to Marketing
Les Bowen
One of the chief criticisms of the Eagles organization during the Jeffrey Lurie-Joe Banner years has been that management doesn't really understand or embrace Philly fandom. Lurie and Banner are both from Boston, and there have been a series of missteps -- remember Hoagiegate? Or the blue-and-yellow "throwback" unis in a town that still reveres the kelly green? -- that would seem to validate the perception.
From your Eagletarian's viewpoint, that's one interesting thing about the hiring of Tim McDermott yesterday as senior 
vice president and chief marketing officer. McDermott is an area native, played at North Penn (and then at Cornell), parents still live in Lansdale.He's also the older brother of defensive coordinator Sean McDermott, which is the other interesting thing about the hiring.
Tim McDermott said today he was thrilled to come back to the market with "the best, most passionate fans in the country."
"Unless you're from Philadelphia, it's hard to understand the breadth and depth of how much people care," he said. "Sports matters here more than anywhere I've been. It's part of the culture, part of life."
Tim, who worked for the Eagles in a lesser position several years back, had been a marketing executive with the Washington Caps. He chuckled diplomatically when your Eagletarian observed that he might find marketing Andy Reid more of a challenge than marketing Alexander Ovechkin.
He called the opportunity to work for the Eagles "in a leadership role, with my brother also there in a leadership role" a "once in-a-lifetime opportunity."
But he doesn't plan to use it to fix the Birds' free safety problems.
"I give Sean no advice when it comes to football," he said. "He knows far more than me. He works on it about 20 hours a day."
They ought to be able to at least wave and say hello during those other four hours, though, since Tim plans to live for a few months, at least, right across the street from Sean in the Phoenixville area.
Soooooo....We go with the Kelly's next year for a few games?— jaydes
Trying to get rid of his loser Brother...Now you guys bring on another one?— citysims- Sean's brother ugh?...get ready for a lot of rotating of marketing strategies on a weekly basis. Billboard themes changing from week to week; a lot of high end concepts and hit or miss promos...just joshing.— hope55
- whats up with the EAGLES hiring brothers? andrews brothers, mcdermott brothers, blues brothers ? LBs >Andy PLEASE!!!— socalbirdsfan
- We only have room for one McDermott. Let's get rid of Sean!! I can't believe that this guy doesn't get any blame for being responsible for one of the worst Eagles defenses in over a decade! Wasn't the only STARTER that was out for the season for defense, Stewart Bradley? We couldn't overcome that? Horrible.— PhillyFanSince86
- Come on, give me the kelly green and silver for at least one game!!— Jordan F. Arena
- At least Tim mcDermott didnt kill any dogs and doesnt have sons in jail like father of the year Andy Reid. The Gold Standard is the joke standard.— Dr. Michael
- How about adding some Cowher 'flavor'. We want a coach/GM with a clue to win us a ring.— Nezhy
- Typical Philly fans. Ready to fire someone after 1 year. Fact is, Sean did a very good job this year when looking at in perspective and his whole body of work. The guy was dealt an extremely difficult hand. He had to follow a football legend, lost the heart & soul of his defense and the organization (Dawkins), and also lost his new leader and playcaller (Bradley) and still had a top-10 defense in most major statistical categories. if it were up to you losers, you'd fire everyone after a bad game. Get a grip morons.
- I have stopped watching the so called eagles. The only way i will ever watch them again is if they get rid of everyone except for David Ackers. Reid,McNabb Lorie all of them they need to go and take the CON VIC with you. GO COWBOYS— brokenhearted
