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Saturday, November 14, 2009

Eddie Jordan, in his first season as the coach of the 76ers, views Elton Brand as ''one of 13'' on the roster. Reporters, observers and various scouts view Brand as something much more than that. He was signed two summers ago as the most heralded unrestricted free agtent in the NBA. He is working on a five-year contract worth $79.8 million. And he is struggling mightily. He hasn't played in five of the last six fourth quarters. He sat out the final 16 minutes of Friday night's 112-90 loss to the short-handed (9 men available) Utah Jazz. Who knows how much, or how well, he might play tonight in Chicago, the city in which his pro career began?

We know what we see. He came out aggressively against the Jazz, taking his first touch hard to the glass, only to have it stripped by Carlos Boozer, one of the several former Duke stars Brand sees as he goes around the league. But for all of Brand's aggressiveness, all he got for his night's work was 11 points and 3 rebounds in 24:08. He knows the team needs more, particulary on a night when the opponents, using an all-rookie backcourt of Eric Maynor and Wes Matthews, go up by as many as 26 points. How to do it is another matter.

Is it simply a matter of regaining his legs and rhythm as he comes back from a ruptured achilles tendon and a dislocated shoulder? Or just a matter of learning to play in Jordan'sd supposedly equal opportunity systerm that includes a lot of fast breaking and the use of a pass-and-cut, read-and-react Princeton system? And how much of it is psychological, between the ears?

''I've never been through an achilles injury; I don't want to put it on the injury,'' Boozer said. ''He's the guy I looked up to my whole career; he'll you that. He's helped me a lot in my career. He's got the body of a power forward and the quickness of a 3-man (small) forward) when he was with the (Los Angeles) Clippers. The achilles injury hurt him a little bit, but he's also trying to get used to a new system.

''In my mind, EB's a 20/10 (points and rebounds) I'm used to seeing. He's taught me how to do a couple different things being an undersized power forward. He helped me a lot, especially early in my acreer. I love him to death. He's a hard worker. They (ought to) give him some more minutes, some more touches, in my opinion. Nothing against the coach, though, but Elton, to me, is a great talent. They don't go to him a lot; they go to Thaddeus (Young) and Iggy (Andre Iguodala) a lot, and deservedly so. In my opinion, he's one of the best power forwards in the game. He juswt needs to get a little more opportunity.

''When he was with the (Los Angeles) Clippers, he was their offense, except for the year they went to the playoffs when they also had Sammy (Sam Cassell). For the most part, they went to him 5 out of every 7 possessions. But the system now is a little different. He told me it's hard to get going when everything is perimeter oriented. With the Clippers, it was inside/out; here, it's outside/in; when the perimeter players get going, then it goes inside.

''Don't get me wrong, I mean he has to step up to the plate and do his job, but at the same time they have to use him in a different way. Also, here in Philly, there are some tough critics. He's going to hear it every time, so he's going to try and do more and more. Nothing against what they're doing over there, but if I had Elton on my team as a coach, I'm going to feed him til he tells me he can't take any more. He's a star trying to fit in instead of standing out.''

Jerry Sloan, who was regarded as one of the toughest players of his era and has coached the Jazz the same way since 1988-89, said ''When guys get injured, they lose a little confidence. The organization has to fight to try and get him back; they know what he can do. Thast's what I'd try and do.''

''An injury can make it a job, I don't care who you are,'' Sloan added. ''Some guys handle pain better than others, but it doesn't get any easier. As a coach, all I can do is support (a player coming back from an injury). I can't run for him. I can't fight through for him.''

*****

Yo, Lebron:

Lebron James wants to switch from his No. 23 with the Cleveland Cavaliers to No. 6 because he thinks Michael Jordan's number should be retired. Nice sentiment, but faulty.Really, really faulty.

Last time I checked, No. 6 means Bill Russell in Boston and Julius Erving in Philadelphia. They're among the guys who helped create the NBA in which James has become a superstar.

I'm hoping league authorities don't cave in to this. They shouldn't/

 

Posted by Phil Jasner @ 2:41 PM  Permalink | 18 comments
18
Comments   
Posted 03:24 PM, 11/14/2009
TBear
I'm an older guy, so I go along with Mr. Jasner on this #6 deal. But I applaud the sentiment from LaBron regarding WHY he wants the change. He just needs to increase the scope of his perspective to encompass what Mr. Jasner has to say. LaBron is a very, very special person folks, articulate, extremely personable, supremely confident, VERY funny, and has an eye for the history of the game.
Posted 03:29 PM, 11/14/2009
silvd23
I honestly feel this is the worst handling of a superstar athlete that I have ever witnessed. EB may have followed the money train into Philly but this is a player who was hearing MVP rumours until his injury 2 years ago. This is a 20-shot-a-game-carry-a-team-on-his-back beast. He should be logging 30-35 minutes a game every night until he rounds into form and then he'll give you 40 minutes. After spending the amount of money needed to bring him to Philly, the coaches should be developing an offense around him. The 1-2 puch of Iggy and EB is there. You wouldn't take the ball out of LeBron's hands or Kobe's hands like this. EB is an elite player in this league who needs to regain his legs and confidence and the only way he'll be able to do that is logging some heavier minutes, playing in crucial times and realizing that he is the go-to guy they brought him here to be. Once he throws up a few great stat nights there will be no turning back for this guy. He is a character individual. I'll bet what has taken place the last 2 years is killing him more than his fans, moneyor no money, Elton is a baller. He is Big Time and Coach Jordan is kicking him in the marbles with the lack of touches and minutes. Referring to him as just 1 of 13 guys on a team may sound noble and comradic but it is a bogus statement meant to support his decision to mismanage how he uses one of the two most talented players on his team.
Posted 03:38 PM, 11/14/2009
langx
silvd23: I honestly feel that the day they signed Brand and Iggy that STIFFANSKI became the worst GM in the NBA. I haven't seen a GM blow an NBA cap that fast since Billy King.
Posted 03:42 PM, 11/14/2009
langx
Elton big time. He's been to the playoffs once in his life. How is he big time. Elton has never been in the realm of a top 10 player. You have got to be crazy to even mention him with the likes of Kobe or LeBron. He's more like a nicer Zach Randolph. That's all he is.
Posted 03:45 PM, 11/14/2009
whatsthe411
Please, Elton Brand was only a beast on paper. He never struck fear into any opponent in his life and has never been a consistent player in this league. How am I to excuse Ed Stiffansky for this signing when I KNEW he would be an injury riddled under achiever for the duration of his contract from day one. I kept praying, please sign anyone one BUT Elton Brand. I want to puke every time I hear one of the Comcast cronies pedaling this joke of a team and justifying his contract because he was the prize free agent the off season he signed him. There is this thing called waiting and signing nobody because they were a bunch over compensated stiffs. And they wonder why this team is a perennial joke. Eddie Joran..another please..sign anyone but this beacon of mediocrity by Stiffansky. Joke is on the fans, but I sure hope they all get fired and that Comcast loses millions to an empty arena.
Posted 03:48 PM, 11/14/2009
whatsthe411
Please, Elton Brand was only a beast on paper. He never struck fear into any opponent in his life and has never been a consistent player in this league. How am I to excuse Ed Stiffansky for this signing when I KNEW he would be an injury riddled under achiever for the duration of his contract from day one. I kept praying, please sign anyone one BUT Elton Brand. I want to puke every time I hear one of the Comcast cronies pedaling this joke of a team and justifying his contract because he was the prize free agent the off season he signed him. There is this thing called waiting and signing nobody because they were a bunch over compensated stiffs. And they wonder why this team is a perennial joke. Eddie Joran..another please..sign anyone but this beacon of mediocrity by Stiffansky. Joke is on the fans, but I sure hope they all get fired and that Comcast loses millions to an empty arena.
Posted 04:00 PM, 11/14/2009
himills
In the future, please only sign free agents from teams with a .500 plus record. Being a big fish in a puddle doesn't mean anything, and the Clippers - and the Bulls when he was with them - were a puddle.
Posted 05:33 PM, 11/14/2009
mtt122
Spell check Phil?
Posted 06:57 PM, 11/14/2009
JBP
At this stage, Sixers need answers. Give Brand 20 games of 35+ minutes and 15+ shots a game. Then judge him. If he returns to 20/10 form, great, ride him like a horse. If he underwhelms, sit him and try to get a slightly less onerous contract back for him at the trade deadline.
Posted 07:17 PM, 11/14/2009
jeffrey215
Why did Stefanski hire Jordan if he wasn't going to protect/develop his huge investment in Brand? That should have been number one on the coaching criteria.
Posted 07:21 PM, 11/14/2009
TJones
I Brand this player just another Boozer! Thank you.
Posted 07:21 PM, 11/14/2009
t_darb_56
i watched him at duke,hhe showed alot of tools,at the small forward.didn't see much after college,and even less when he was inLA.personally, i think he was following the dough.can u blame him?..stiffanski,played with monopoly cash and now,should be on baltic ave.if the 6ers entertain the notion and use him more,and he produces,well that might justify some things,short term.but last time i checked, theres 11 other guys who needs to step up as well.and the princeton offense,should have stayed in jersey.or ,u got the wrong guys jackin up 3's outta it.
Posted 07:22 PM, 11/14/2009
starbird
Eddie must go.... Keep Brand
Posted 07:46 PM, 11/14/2009
lpany13
elton brand was the worst possible pick up for a team that likes to out on the break...couldve and shouldve signed josh smith who would of been a perfect fit for a run n gun team like the sixer
Posted 08:00 PM, 11/14/2009
phillyabe
Sentiment? Why do I see it as just another way for LeBron, like Kobe before him, to sell more of his jerseys? Different number means everyone that has a 23 Lebron can now run out and buy a 6. It's pretty simple economics/greed.
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About Sixerville Blog
Phil Jasner joined the staff of the Daily News in 1972. He has covered the 76ers and the NBA on a full-time basis since 1981. He won the 2004 Curt Gowdy Media Award, presented by the Naismith Basketball Hall of Fame for outstanding contributions to the sport during his career; he was a finalist for the award in 2001, when he also received a lifetime achievement award from the Professional Basketball Writers Association during the NBA Finals. He is a past president of the Professional Basketball Writers Association and the Philadelphia College Basketball Writers Association. Along the way, he has covered high school sports, the Big 5, the Eagles and the NFL, the World Football League, the North American Soccer League and what was then the Major Indoor Soccer League. He is a proud graduate of Temple University, and spent his early professional days at the Pottstown (Pa.) Mercury, Montgomery Newspapers (Fort Washington, Pa.), the Norristown (Pa.) Times-Herald and the Trentonian.

Bob Cooney has been at the Daily News for almost 20 years, working in the sports department the past 12 years. This is his first season on the Sixers beat. He has covered just about everything, but mostly college basketball, where he has been the La Salle beat writer for the past six seasons.