Mike Wolk loves his gig as public-address announcer for the Clearview Regional High School basketball team.
Thanks to his booming voice, unbridled enthusiasm and the power of social media, millions of people now know that.
Wolk, a 31-year-old teacher at Clearview, is the star of a video of the player introductions during a Clearview home game vs. Schalick on Saturday morning.
The video was shot by 23-year-old Ken McNichols, brother of Clearview sophomore Justin McNichols.
There’s like 6 people in the stands ….1130am…Clearview basketball announcer is feeling it . pic.twitter.com/y7xA0hBC1l
— Kenny (@KenMcNick) February 3, 2018
Ken McNichols put the video on Twitter just as the 11:30 a.m. game was tipping off, and the rest is social-media history.
“It’s insane,” Wolk said Wednesday. “I really can’t believe that this happened.”
McNichols said that as of Wednesday morning, the tweet had generated 6 million impressions, with 2.5 million views and 105,000 favorites.
But those numbers keep growing.
“I can’t even open the Twitter app on my phone because every two minutes I’m getting 1,000 notifications and it keeps freezing up,” McNichols said. “It’s just crazy.”
The video has gone viral, getting airtime on ESPN’s Highly Questionable along with Colin Cowherd’s website, theherdnow.com, among other national platforms.
McNichols said the video has been liked or retweeted by national figures such as Baltimore Ravens receiver Mike Wallace and safety Eric Weddle plus “two or three Tampa Bay Buccaneers, a member of the U.S. men’s soccer team, all kinds of people.”
Said McNichols: “It just took off.”
Wolk, who teaches in the media department at the high school in Mullica Hill in Gloucester County, said he has been “overwhelmed” by the response.
“Around 3-4 on Saturday, I had some friends say, ‘Have you seen what’s going on on Twitter?’ ” Wolk said. “It has a couple thousand views. Then just like that, it had 20,000. Then it was six digits.
“I kind of put it on the back burner because the Eagles were in the Super Bowl and I was so nervous about the game. Then the Eagles won the Super Bowl and I heard it [the video] was over a million.”
Wolk was an RTF (Radio, TV and Film) major at Rowan University, and earned his master’s in education. He started announcing sporting events for Clearview about two years ago by chance.
“There was a dodgeball game for charity at school and the person who was supposed to announce, their flight was delayed,” Wolk said. “So I did it on a whim.”
Wolk said he brings the same enthusiasm to announcing both the boys’ and girls’ basketball games at Clearview. He occasional does wrestling matches as well as Senior Nights for the soccer teams.
In McNichols’ video, Wolk can be heard screaming the introduction of three Clearview players.
The Tri-County Conference game matched two .500-level teams in a non-divisional game. A small crowd was in the gym as the Pioneers won, 60-35, with Justin McNichols scoring 10 for them.
“I wasn’t even going to do it,” Ken McNichols said. “But my family was sitting behind me and they started laughing and I decided to video it. I only caught the last three players.”
McNichols tweeted out the video with the words “There’s like 6 people in the gym . . . 1130 am . . . Clearview basketball announcer is feeling it.”
Wolk said he likes to “have fun” with his enthusiastic announcing. He said he’s not trying to draw attention to himself but just to shine a brighter spotlight on the players and coaches.
“I can’t believe this is happening,” Wolk said. “I had no idea. I had no intention for something like this to happen. Now all the staff and students are coming up to me.
“It’s absolutely insane.”