Not free beer, but a free ride to Linc for Eagles opener
One of the biggest brewers in America says it will foot the bill for Eagles fans to ride SEPTA’s Broad Street Line for free for the Sept. 7 home opener.
Miller Lite, in a brief statement posted to its website, said that for the second year in a row it will cover all fares on the BSL from 10 a.m. to 6 p.m. when the Birds take on the Jacksonville Jaguars. It’s a nice gesture. And represents a gift to each fan of about $3.60. But given that a beer can cost up to $12 a cup at the Linc, it’s a mere drop in the suds maker’s bucket.
MillerCoors, the beer maker’s parent company, claims 36,000 riders took advantage of the offer for last year’s opening game. A SEPTA spokeswoman said the public transit agency collected about $45,000 from Miller for the promotion.